Jeff Kelisky is COO of Seedrs, one of the world’s leading equity crowdfunding platforms. In 2000, Jeff Kelisky joined Multimap, which was Europe’s leading provider of online mapping services. In 2002 he became CEO and in 2007 it was acquired by Microsoft. At Microsoft Jeff was serving as General Manager of the Bing Local Search and Mapping portfolio worldwide. In 2011, he left Microsoft to become CEO of Picsolve, the Fidelity-backed $75m image capture business in the leisure/entertainment space. While there, he authored and delivered the company’s transition from an analogue to a digital business and by the time he left in early 2016, had made it the digital thought leader in the industry and the largest independent leisure image capture business in the world. Jeff is now COO at Seedrs and will join us to talk about Do’s and Don’t’s of crowd-funding and crowd-investing and share with us interesting examples of companies that mastered it.